Job Description

About Us

Sleepyhead is a premium mattress topper e-commerce company dedicated to revolutionizing the sleep industry with innovative products designed to enhance rest and relaxation. Based in Old Town Scottsdale, AZ, we are a fast-growing brand committed to delivering exceptional experiences to our customers.

Role Overview

We are seeking a data-driven and creative Email & SMS Marketing Manager to lead and execute our lifecycle marketing efforts. This is an exciting opportunity to get in early with a rapidly growing company and work closely with the CEO to help shape the direction of our customer engagement strategy. You’ll take full ownership of our email and SMS marketing, playing a key role in driving customer retention, engagement, and revenue.

This is a full-time, in-office position based in Old Town Scottsdale, AZ (Monday through Friday).

Key Responsibilities

• Lead the strategy, execution, and optimization of all email and SMS marketing campaigns.

• Build, segment, and manage campaigns in Klaviyo and Attentive , ensuring strong deliverability and performance.

• Develop and maintain a comprehensive content calendar aligned with product launches, seasonal promotions, and brand campaigns.

• Collaborate closely with the CEO, design team, e-commerce staff, and other marketing functions to execute high-impact campaigns.

• Analyze campaign data and customer behavior to improve KPIs such as open rates, CTR, and revenue per message.

• Leverage Shopify and other tools to enhance personalization and automation.

• Maintain compliance with email/SMS regulations and industry best practices.

• Provide regular reporting and insights to inform strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 3+ years of hands-on experience in email and SMS marketing, ideally within an e-commerce or retail environment.

• Prior experience managing a team or direct reports is required.

• Proficiency in Klaviyo, Attentive, and Shopify is preferred.

• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.

• Excellent communication and organizational abilities.

• Must be comfortable working in-office Monday through Friday in Old Town Scottsdale.

• Self-starter with a collaborative mindset and strong attention to detail.

What We Offer

• A unique opportunity to work directly with the CEO and make a meaningful impact on a growing brand.

• A collaborative and energetic work environment.

• Clear career growth opportunities as we scale rapidly in the e-commerce space.

If you’re excited about driving real results and joining a company on the rise, apply now and help us redefine rest and relaxation.

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